Well.... DUH!!!!!!!!!

It's amazing what surveys can tell us.

Like, for example, when money is not a factor... men choose to buy with a preference for the label of the maker, not the price of the product!

What?? Did the Luxury Institute really expect a different answer? Why is this news???

There is something that is more relevant, that more men than women would go for a label brand, and that is an interesting result from the survey, but both the leading paragraph of the story, and the caption under the photo, both go for the "label over price" item as notable.

Next survey result will tell us that given a choice between a piece of chocolate and a lump of plastic, most people(*) would prefer to eat the chocolate!!!!

(*)You just know someone will prefer the plastic...