Wednesday, 17 March 2010

Art & Copy

This is sort of the history of advertising. Sort of.

This is sort of a look at some of the more famous ads of the previous decades. Sort of.

What this isn't is a critical look at adverts, what makes them work, or anything other than advertise creators patting themselves on the back at how well they've done. Which, admittedly, they have done well, sometimes more than they ever thought possible.

Art & Copy isn't self-satisfied, but I did wonder what message it was trying to sell (if I may use that term) during this movie other than 'adverts are powerful, don't you want to be a part of that?'

There were times when I indeed thought that advertising would be an interesting place to be (a really creative job). This movie is a look at the advertisers, but I'm not sure if it is a documentary or if it is an advert...


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