Watch this!

Turn up to the movies at the listed time...and start watching ads! Why do we put up with that? It does give some leeway for turning up late, but it's still really annoying...

Anyway, the still ads go first, then the moving ads... and then the movie trailers start, usually for movies I don't care about but the cinema probably thinks we would like because we're trapped in the dark.

Speaking of, at the Reading theatres, have you seen that ad (and how could you not?) for the Reading Reel Club, with the fat guy eating chips? A book comes out from a bookcase (and take a look at those titles, that's some occult reading), hits him on the back of the head, and then doors open, and we are told: "Don't sit in the dark in your house, come and sit in the dark in our theatre!"

But after all that, it's time for the movie... only it's not! Many times recently, I'm still being hit with yet another movie trailer! Before it was AVP-R, and the other day it was National Treasure. Annoying me like this is enough to make me not want to see the movie!

(Although I probably will... sigh...)

Going to the movies is an experience in itself before we even get to the movie. And it's not a good one...

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